한국알코올과학회


pISSN: 2636-0543

알코올과 건강행동연구, Vol.22 (2021)
pp.1~15

DOI : 10.15524/KSAS.2021.22.2.001

TV 프로그램의 음주장면 특성 분석 : 드라마와 예능 프로그램을 중심으로

박여진

(한국건강증진개발원 건강증진사업실 음주폐해예방팀, 이화여자대학교 일반대학원 융합보건학과)

박가영

(한국건강증진개발원 건강증진사업실 음주폐해예방팀, 연세대학교 사회복지대학원)

이루니

(한국건강증진개발원 건강증진사업실 음주폐해예방팀)

김인이

(한국건강증진개발원 건강증진사업실 음주폐해예방팀)

나세연

(한국건강증진개발원 건강증진사업실 음주폐해예방팀)

Objectives: This study aims to analyze drinking portrayals in TV dramas and entertainment shows. Methods: The subjects of this study are 57 dramas and entertainment shows enjoyed by adolescents from January to June 2020. During the same period, 1,107 units are aired from 57 dramas and entertainment shows. We analyzed the structural characteristics and contents of drinking portrayals. Results: Drinking portrayals were described 1,172 times in 56 out of 57 dramas and entertainment shows and 114.18 seconds. Based on the broadcast time of the drinking portrayals compared to the total broadcast time, drama airs the drinking portrayals longer than entertainment show. Drinking portrayals most frequently depicted harmful drinking behaviors such as one-shot, bomb shot(poktanju), binge drinking, and etc. These portrayals tended to show the drinking behaviors as it is in dramas. Conclusions: Dramas and entertainment shows depicts drinking portrayals 1.1 times per units. Drinking portrayals in TV can affect adolescent’s positive attitude toward alcohol, and alcohol consumption. So, Regulation on drinking portrayals need to be reinforced and a national consensus should be formed on this.

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사업장 소재지: 부산광역시 서구 감천로 262, 연구동 313호 (암남동, 고신대학교 의과대학)    [개인정보보호정책]
법인명: 알코올과 건강행동학회 | 사업자 등록번호: 217-82-77520 | 대표자: 고광욱
E-mail : alcoholacademy@naver.com
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